Scheduled from 7 to 11 September, the fourth edition of Sparsh Week is anchored around the theme “Act with Speed”, reinforcing the Bank’s focus on listening to customers and translating their insights into faster action and better experiences.
Now in its fourth year, Sparsh Week has evolved into one of Axis Bank’s largest customer engagement and employee mobilisation platforms. Over the five-day initiative, the Bank’s network aims to conduct more than 2.5 lakh customer conversations across diverse customer touchpoints, segments, geographies and life stages.
A key feature of this year’s initiative will be extensive leadership participation. More than 90 leaders will be in the field from Kashmir to Kanyakumari and from Kutch to Kohima, meeting customers and colleagues across branches, MWBCs, Loan Centres, Axis Phone locations, loan centres and offices. The participation is aimed at strengthening customer connect and frontline engagement.
Commenting on the launch, Amitabh Chaudhry, MD & CEO, Axis Bank, said, “At Axis Bank, Sparsh is much more than a customer engagement programme. It is how we institutionalise customer obsession across the organisation. Over the years, Sparsh has become the bridge between customer insight and organisational action, ensuring that customer feedback shapes how we design journeys, empower employees and improve experiences. This year's theme, 'Act with Speed', reflects our belief that listening matters only when it leads to action. Through the week, our teams will engage with customers across the country with a simple objective, to ensure every customer feels heard, every employee feels empowered and every insight helps us serve our customers better.”
Reflecting the focus on converting customer feedback into faster action, Axis Bank will introduce a simplified Auto and Two-Wheeler financing journey for eligible customers during Sparsh Week 2026. The fully digital, end-to-end paperless process will enable application-to-disbursement in just 30 minutes.
The journey is powered by automated decisioning, straight-through processing, digital documentation and seamless dealer integration. It will be available to both existing and New-to-Bank customers. According to the Bank, the initiative demonstrates how customer feedback can drive meaningful innovation by reducing friction, accelerating access and delivering a seamless financing experience.
Sparsh Week 2026 will also feature customer engagement forums, listening sessions and community outreach initiatives tailored to diverse customer groups. Senior Citizen Open Days will focus on retirement planning, estate planning, will creation, digital banking confidence and cyber fraud awareness.
NRI engagement forums will seek to understand evolving expectations around global banking, investments and cross-border financial needs. Women Entrepreneur Connects will bring together women entrepreneurs, SHGs and JLGs to discuss business growth, opportunities and financial inclusion.
Wealth Unplugged conversations will focus on wealth creation, succession planning, retirement readiness and long-term financial security. MSME roundtables will address growth ambitions, digitisation, trade, transaction banking, forex and access to financing.
For Bharat Banking customers, Apna Gaon Apna Desh initiatives will combine customer listening, financial awareness and community outreach. Tractor Loan Carnivals will be organised for farmers, showcasing financing opportunities and agricultural aspirations.
Corporate and Wholesale Banking customers will be part of structured listening sessions and gratitude programmes aimed at understanding future expectations and strengthening relationships. Let’s Listen sessions, Thank-a-thons, customer panels and gratitude conversations will further create opportunities for meaningful dialogue and the collection of actionable customer insights.
Alongside customer engagement, employees across the Bank will participate in capability-building and recognition initiatives, including Pulsate, Ignite, AI Masterclasses, fireside chats, Hackathons, Design Thinking Workshops, Customer Experience Simulations, contests, Sparsh Stories, recognition, Sparsh Ramp of Impact and leadership conversations.
Sparsh Week reflects Axis Bank’s broader commitment to embedding customer-first thinking into everyday decision-making. Since the launch of Sparsh in FY22, the Bank’s indexed Retail Bank NPS has improved significantly, while the Bank has also strengthened its position in external customer experience benchmarks.
As Sparsh Week 2026 unfolds across the country, the Bank’s focus remains on reducing the time and friction between what customers convey and when the Bank takes action.
The initiative is built around ensuring that every customer interaction results in a clearer insight, a faster response, a resolved issue and a stronger relationship.
Axis Bank is one of the largest private sector banks in India. It offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture, and Retail Businesses. As on 30th June 2026, the Bank had 6,295 domestic branches, including extension counters, and 12,564 ATMs and cash recyclers spread across the country.
The Bank’s Axis Virtual Centre is present across eight centres with 1,700 Virtual Relationship Managers as on 30th June 2026. The Axis Group includes Axis Mutual Fund, Axis Securities Ltd., Axis Finance, Axis Trustee, Axis Capital, A.TReDS Ltd., Freecharge, Axis Pension Fund and Axis Bank Foundation.
For more information, visit www.axis.bank.in.
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